Color balance
ADJUSTMENT OF THE INTENSITIES OF THE COLORS
White balance; Colour balance; White Balance; White balancing; Gray balance; Whitebalance; Auto white balance; Auto White Balance; Automatic White Balance
In photography and image processing, color balance is the global adjustment of the intensities of the colors (typically red, green, and blue primary colors). An important goal of this adjustment is to render specific colors – particularly neutral colors like white or grey – correctly.